Fendi opens a pop-up store in London ; its retail design is incredible
This summer, Fendi has opened a pop-up store in Harrods, the famous londonian shop. Its retail design is spectacular ! The luxury brand collaborated with Joshua Vides, the famous designer, to create this pop-up store. Divided into 4 exclusive spaces, the pop-up store is 100% instagrammable. Everything in the store has visible branding : coffee, tablecloth, walls… The 4 spaces are : Peekaboo Bar, Fendi Caffe, Shoe Heaven and Men’s Piazza. First, at the Peekaboo Bar you can customize your Peekaboo handbag : handle, colours… Then, Fendi Caffe is the most instagrammable place in London this summer. You can have coffee and eat a handbag-shaped cake. Shoe Heaven is a luxury space dedicated to women. Finally, Men’s Piazza displays the most beautiful clothes for men as a preview showing of autumn/winter collection.
Once again, everything is happening in London ! London is the place to be for lovers of retail design. More and more brands choose to call on “influencers” to promote themselves. Influencers come, take pictures and then post on Instagram. These posts appeal people. Meaning retail design is becoming an unmissable weapon !
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