Milk Train café works on its retail design and becomes instagrammable !
We think that retail design in London is amazing. We often find some examples, but as it has been hot these days, we have chosen an ice-cream maker !
The UK most instagrammable ice cream is in Covent Garden ! The new Milk Train café has been designed by FormRoom, a retail design agency. Everything in the shop reminds you of an old-style british train station : the board, the seats and tables, the counter… All the details are indeed photogenic. Milk Train aims at appealing instagram lovers, so that they promote the café thanks to their photos. The more people see pictures of the café, the more customers will come ! It is a virtuous circle that the brand understands well. Milk Train has more than 69 000 followers on Instagram !
More and more brands use this strategy. We recently wrote an article about EL&N, a london-based brand, that uses instagram too. Is retail design the new weapon of mass seduction ?
Would you choose a place according to its “instagrammability” ? Are you influenced by the social networks to choose a restaurant, your holiday destination or any items ?
More pictures on instagram
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